CPSC NEISS · code 1394

Dolls, Plush Toys, And Action Figures

Dolls, Plush Toys, And Action Figures: danger rank #419 of 838 is not ER-volume rank #305 of 838 (5,896 estimated ER visits a year; roughly flat over the last five years).

Toys & Children's Recreation CPSC NEISS through 2024

Danger score versus ER volume

Danger score versus ER volume

According to CPSC NEISS 2010-2024, Dolls, Plush Toys, And Action Figures ranks #419 of 838 by danger score (35/100) at ER-volume #305 of 838 (5,896/yr). They are not the same ranking.

#419
danger rank of 838
#305
ER-volume rank of 838
35/100
danger score
5,896/yr
estimated ER visits (avg)

Danger score combines injury volume, hospitalization, fatality, and five-year trend. ER volume is the average annual NEISS estimate alone. Rank 1 is highest on each list.

Where this category's danger score sits nationally

Danger score (35/100) across 838 scored CPSC product categories

35 Lower than most lower than 50% of 838 product categories

scored CPSC product categories, bucketed by value

Each bar is a band; taller bars hold more product categories. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.

Source CPSC NEISS, PlainSafety danger-score model · 2024

Composite verdict

Composite Safety Score: 56/100

One verdict blending 4 independently-sourced dimensions from two separate CPSC systems, each benchmarked against all 838 scored product categories by percentile rather than raw value, so no single huge-volume category can dominate the scale.

C
Dimension Value National percentile Weight applied Source
Injury severity (hospitalization + fatality blend) 3 29th 35% CPSC NEISS 20-year severity index
Annual ER injury volume 5,896 61st 30% CPSC NEISS estimated annual ER-treated injuries
5-year injury trend -9% 52nd 15% CPSC NEISS 5-year % change in ER-treated injuries
Consumer incident reports 465 100th 20% CPSC SaferProducts.gov public incident report count

Methodology: each dimension is ranked against the full population's p10/p25/p50/p75/p90 breakpoints and interpolated to a 0-100 percentile; the composite is the weighted average of available percentiles. See methodology for the full benchmark table.

Where 88,501 estimated ER injuries land on the body

Body-part shares from the same CPSC NEISS injury_types extract for product code 1394. Segments sum to 88,501 - a body-map mix, not a danger score or ER-volume rank.

Two danger lenses

Same-group peer scores and this product's dial

The bars compare PlainSafety danger scores inside the Toys & Children's Recreation group (same CPSC NEISS extract). The dial is this product's score alone on the Low/Moderate/High bands. Do not read a peer bar as an ER-visit count.

Toys & Children's Recreation danger scores

1. Kites Or Kite String46/1002. Skateboards, Unpowered Or…43/1003. Fireworks43/1004. Toys, Not Elsewhere Class…40/1005. Toys, Not Specified39/1006. Toy Guns With Projectiles38/1007. Building Sets38/1008. Dolls, Plush Toys, And Ac…35/100
Higher score = higher composite danger in this group. Peer set is other scored products sharing the same CPSC group.
0/100100/10035/100
PlainSafety danger score · Dolls, Plush Toys, And Action Figures

Source: CPSC NEISS danger-score model As of 2024

How this 35/100 score is built

The score is computed from four CPSC-derived factors for dolls, plush toys, and action figures - no opinion, no editorializing:

  • Injury volume 5,896 ER visits/yr Above median volume
  • Severity (hospitalization rate) 3.5% Below median admission rate
  • Fatality rate 0.00% No recorded fatalities
  • 5-year trend-9%

Band labels compare this category against the corpus of 838 scored CPSC product categories, see the full methodology for the exact weighting of each factor.

What the CPSC Data Shows

Across the 15-year NEISS window from 2010 to 2024, injury counts for dolls, plush toys, and action figures are roughly flat over the last five years, with the busiest year on record being 2018 (7,196 estimated ER visits) and the quietest 2022 (4,932 estimated visits). The single most common ER diagnosis is ingestion to the internal, accounting for approximately 13,131 visits across the 20-year NEISS window, followed by foreign body to the face (8,604 cases). The 0-4 age group absorbs the largest share of injuries, about 47,212 cases over the NEISS window, and females appear slightly more often than the opposite sex in that cohort. Severity outcomes from the NEISS disposition field show that 3.5% of ER visits involving this product end in hospital admission or transfer.

Beyond the hospital-sampled NEISS projections, this page also aggregates 465 consumer incident reports filed directly on SaferProducts.gov, plus 20 anonymized ER narratives - together forming a layered picture of how dolls, plush toys, and action figures fail in real households. Every figure on this page comes from CPSC-published data: NEISS projects national estimates from a probability sample of about 100 U.S. hospital emergency departments, while SaferProducts.gov collects voluntary reports from consumers, manufacturers, and clinicians. The danger score, trend indicators, and demographic breakdowns update automatically when CPSC releases a new yearly NEISS file, which is why this page is dated 2024-12-31. For regulatory context, consult CPSC recall notices and the SaferProducts.gov public database linked below.

Annual Injury Estimates (2010–2024)

5K5K6K6K7K7K8K 20102012201420162018202020222024 6K
Estimated annual emergency-room visits for Dolls, Plush Toys, And Action Figures, CPSC NEISS

Source: CPSC NEISS national injury estimates As of 2024

Source: CPSC NEISS national estimates Injuries represent ER-treated cases only

Who Gets Injured?

Age Group Male Female Total
0-4 21,728 25,484 47,212
5-14 13,231 13,822 27,053
15-24 653 1,710 2,363
25-34 1,043 2,718 3,761
35-44 564 1,928 2,492
45-54 481 917 1,398
55-64 192 1,032 1,224
65-74 292 1,137 1,429
75+ 16 1,484 1,500

Most Common Injuries

Body Part Diagnosis Est. Injuries
Internal Ingestion 13,131
Face Foreign Body 8,604
Face Laceration 6,336
Head Internal Injury 4,590
Ear Foreign Body 4,524
Eyeball Contusions, Abr. 4,185
Internal Aspiration 2,937
Face Contusions, Abr. 2,853
Head Laceration 2,821
Finger Laceration 2,060
Head Contusions, Abr. 1,326
Mouth Laceration 1,277
Foot Laceration 998
Pubic Region Laceration 914
Eyeball Other 913

Severity Breakdown

Treated/examined And Released 95.5% (84,530)
Treated And Admitted/hospitalized 2.2% (1,915)
Treated And Transferred 1.3% (1,156)
Left Without Being Seen 0.9% (819)
Held For Observation 0.1% (81)

ER Visit Narratives

Real anonymized emergency room reports from the CPSC NEISS database.

Age 5 · Female · Internal · Aspiration · 2024

5YOF PRESENTS WITH A WAD OF HAIR STUCK IN HER THROAT AFTER SWALLOWING THE HAIR FROM A *** DOLL DX: THROAT FOREIGN BODY

Age 2 · Male · Face · Foreign Body · 2024

2YOM TO ED WITH WHITE FOAM IN NOSE, MOM THINKS ITS FILLING FROM A STUFFED ANIMAL THEY HAVE AT HOME, DX FB TO NOSE

Age 28 · Female · Toe · Fracture · 2024

28YOF PATIENT TRIPPED ON A PLAY BABY STROLLER, TOE PAIN DX: CLOSED FRACTURE OF PHALANX OF TOE OF RIGHT FOOT, PHYSEAL INVOLVMENT UNSPECIFIED

Age 3 · Male · Neck · Laceration · 2024

3YOM PATIENT STARTED CHOKING AND THEN VOMITING BLOOD. MOM THINKS HE MAY HAVE HAD SOMETHING IN HIS MOUTH AND RAN INTO SOMETHING WHICH CAUSE A CUT ON THE BACK OF HIS THROAT. SHE REPORTS THAT HE LIKES TO PUT THE TAILS OF THE DINOSAUR TOYS IN HIS MOUTH. DX: SORE THROAT, CUT OF THROAT

Age 52 · Female · Head · Internal Injury · 2024

52YOF WAS WALKING INTO HER HOUSE WHEN SHE TRIPPED AND FELL OVER A DOLL STRIKING HER HEAD DX: INTRACRANIAL HEMORRHAGE

Age 6 · Female · Internal · Ingestion · 2024

6YOF ACCIDENTALLY SWALLOWED A DIME SIZED GOOGLY EYE DX FOREIGN BODY INGESTION

Age 6 · Male · Internal · Ingestion · 2024

6YOM SWALLOWED A PLASTIC BACKPACK FROM A DOLL DX: FOREIGN BODY INGESTION

Age 4 · Male · Head · Laceration · 2024

4YOM WAS PLAYING WITH SISTER WHEN HE GOT HIT IN THE HEAD WITH A PLASTIC TEDDY BEAR DX: LACERATION SCALP

Age 4 · Female · Internal · Ingestion · 2024

4YOF PRESENTED TO ED C/O INGESTION OBJECT, PT STATED SHE WAS PLAYING WITH A DOLL AND A PIECE PLASTIC AND SHE STARTED CHOKING. DX; FOREIGN BODY INGESTION

Age 2 · Female · Face · Laceration · 2024

2YOF WAS IN A *** RIDING CAR, AS SHE WAS GETTING OUT, HER FOOT GOT CAUGHT AND SHE FELL TO THE WOODEN FLOOR STRIKING HER FACE DX: CHIN LACERATION

Age 3 · Female · Eyeball · Contusions, Abr. · 2024

3YOF WAS PLAYING WITH HER DOLL WHEN SHE ACCIDENTALLY POKED HERSELF IN THE LEFT EYE DX: CORNEAL ABRASION

Age 31 · Male · Eyeball · Contusions, Abr. · 2024

31YOM WAS PLAYING WITH DAUGHTER WHEN A TOY DOG BRUSHED AGAINST HIS EYE, DX: ABRASION OF LEFT CORNEA

Consumer Incident Reports

Reports filed by consumers on SaferProducts.gov.

9/9/2025 · Injury, First Aid Received by Non-Medical Professional · FISHER-PRICE BRANDS · Ohio

My toddler son sleeps with the Fisher-Price Soothe 'N Snuggle Otter with Rhythmic Breathing Motions toy, tonight, he happened to take the insert portion to see the light better and was fidgeting with the mechanism that allows the breathing effect, and he put his face up to it and his lip was sucked into the machine and it pinched his lip, caused bleeding and now he is terrified of the toy due to possibly being pinched and bleeding again.

9/7/2024 · No Incident, No Injury · Just Play, LLC · Washington

Heads came off of Pluto and goofy action figures leaving very small choking hazzard

9/6/2011 · Incident, No Injury · PROUD TOY FACTORY CHINA · Massachusetts

This is a blue plush monkey approx 20 cm in length given to me at my baby shower in February 2010. Information from label: Proud Toy Fty Zhuhai All New Materia, 100% Polyester Reg. No PA-10232(CN)Ages5&UP Made In China The nose, which is actually a small plastic screw, fell off and my 16-month-old nearly choked on it.

9/6/2011 · Incident, No Injury · Animal Adventure, Inc. · Massachusetts

My child found what appeared to be a battery inside of a stuffed Horse that we had purchased for him. After careful examination I determined that it was indeed a battery inside of the animal. I made a small incision in the foot and removed what turned out to be a AA Battery that was manufactured in China (which happens to be where the toy was made). I found a second battery also just floating around inside of the animal and removed that one as well. The second battery was leaking. These batteries are not a type of battery that are sold here in Massachusetts so I don't think this was a prank by someone at the Store (Target) or by anyone here. I have kept the batteries for future reference. This toy is a simple stuffed animal made of soft cloth material and filled with a cotton type material. It does not use any batteries

9/5/2022 · Incident, No Injury · Spin Master, Ltd · Illinois

Legs of paw patrol figurines keep breaking off. My son was not rough with them. They just break off when they fall to the floor on accident. Date reflects most recent break. It poses a choking risk to both my 3 year old and my infant daughter who crawls around the house.

9/4/2021 · Incident, No Injury · Playmags Inc · Oregon

Magnet easily fell off bottom of PlayMags magnetic figure. Concerned could easily be ingested and cause damage to intestinal tract.

9/4/2020 · Incident, No Injury · Brand Loyalty Special Promotions BV · California

The consumer indicates that the Best Buddies Micro Popz toy was given to her as a promotional item at the grocery store she was shopping at. When the consumer arrived home, she opened the bag the toy came in and placed it in her hand to eat but she quickly realized that it was not candy but rather a small toy. The consumer is concerned because the plastic bag it came in looks like a candy bag and she believes small children may think the same and swallow the item. The consumer plans on keeping the unit for the next thirty days in case an investigation ensues. The thing that is not included in the report is that the toy inside the bag looks just like a toy gummy that you can eat.

9/30/2012 · Incident, No Injury · Toy's R Us · New Jersey

The You and Me doll was held and the head snapped off. The wires and small objects were exposed.

Showing 8 of 465 reports.

Product Recalls

Search for active and past recalls related to dolls, plush toys, and action figures on the CPSC website.

Compare beyond Toys & Children's Recreation

Nationwide peers by danger score, ER volume & hospitalization

Three PlainSafety-derived comparison paths for Dolls, Plush Toys, And Action Figures: cross-group products nearest on danger score (35/100), estimated annual ER visits (5,896/yr), and hospitalization share (3.5%). Same-group neighbours stay in Related Products above.

Read with this product

About this data

CPSC National Electronic Injury Surveillance System (NEISS) 2005–2024 and SaferProducts.gov consumer incident reports form the basis of this page. Injury estimates are based on a nationally representative probability sample of U.S. hospital emergency departments.

According to PlainSafety's CPSC NEISS corpus ranking, Dolls, Plush Toys, And Action Figures ranks #419 of 838 scored CPSC product categories by PlainSafety danger score and #305 of 838 by 20-year estimated ER injury volume.

Frequently Asked Questions

Where does dolls, plush toys, and action figures rank on danger score versus ER volume?

Among 838 scored CPSC product categories, dolls, plush toys, and action figures ranks #419 by PlainSafety danger score (35/100) and #305 by 20-year estimated ER injury volume (5,896/yr). The two rankings come from the same NEISS extract and are not the same order.

What are the most common injuries from dolls, plush toys, and action figures?

The most common injury is ingestion to the internal, accounting for approximately 13,131 injuries over 20 years.

Are injuries from dolls, plush toys, and action figures increasing or decreasing?

Stable over 5 years.

Who is most at risk for dolls, plush toys, and action figures injuries?

The 0-4 age group accounts for the most injuries, with approximately 47,212 cases recorded over 20 years. Females are more frequently injured in this age group.

What happens when someone is injured by dolls, plush toys, and action figures?

Of all ER visits involving dolls, plush toys, and action figures, approximately 3.5% result in hospital admission. The majority of patients (96.5%) are treated and released from the emergency department.

How can I report a safety problem with dolls, plush toys, and action figures?

You can file a consumer incident report at SaferProducts.gov, the official CPSC reporting portal. Reports help the CPSC identify emerging hazards and trigger investigations or recalls. You can also call the CPSC hotline at 1-800-638-2772.

Data on Dolls, Plush Toys, And Action Figures is compiled directly from CPSC NEISS and SaferProducts.gov records, current through 2024. See our methodology for details.

Disclaimer: This page is for informational purposes only and is not affiliated with the CPSC.

PlainSafety is rendered directly from U.S. Consumer Product Safety Commission recall and incident records, no number is typed in by an editor. Product recall timelines and hazard labels are drawn from CPSC recall records for this product. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of August 2026.